46
star lights outdoor
Skip itPricing outside the sweet spot ($485.50 avg) — this niche doesn't clear our bar today.
Brand share
Great58%top-5 brand share — no brand owns this niche
Growth
Good+56.5%90-day search growth — must beat 0% to launch
Review moat
Good730.17avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Market size
Okay$154K$154K/yr · 18K searches
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Returns
Bad6.5%return rate — above 5% kills the launch gate
Price range
Bad$23.18–$2332.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$485.50avg listing price — sweet spot $15–$100