36
spotlight for photography
Skip itSoft demand (-33.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$100.49avg listing price — sweet spot $15–$100
Review moat
Good640.15avg incumbent reviews — the moat a new listing must climb
Market size
Good$518K$518K/yr · 220K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$16.76–$244.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Returns
Bad5.2%return rate — above 5% kills the launch gate
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-33.1%90-day search growth — must beat 0% to launch