45
sound card
Skip itWeak search conversion (1.3%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$88.49avg listing price — sweet spot $15–$100
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Market size
Good$494K$494K/yr · 440K searches
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Review moat
Okay2,858.97avg incumbent reviews — the moat a new listing must climb
Price range
Okay$8.65–$277.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.0%return rate — above 5% kills the launch gate
Growth
Bad-12.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale