35
sony video camera
Skip itPricing outside the sweet spot ($987.10 avg) — this niche doesn't clear our bar today.
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Review moat
Good747.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$288K$288K/yr · 153K searches
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Returns
Bad6.2%return rate — above 5% kills the launch gate
Brand share
Bad95%top-5 brand share — brand-locked demand
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad$56.40–$3933.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$987.10avg listing price — sweet spot $15–$100