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sony rx10 iv
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great227.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+52.5%90-day search growth — must beat 0% to launch
Market size
Okay$202K$202K/yr · 60K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Returns
Bad11.2%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1169.63avg listing price — sweet spot $15–$100
Price range
Bad$464.28–$2591.13cheapest to priciest tracked listing — scored on the share inside $15–$100