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sony 85mm 1.8
Skip itPricing outside the sweet spot ($613.77 avg) — this niche doesn't clear our bar today.
Review moat
Great187.5avg incumbent reviews — the moat a new listing must climb
Market size
Good$703K$703K/yr · 100K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Returns
Bad10.8%return rate — above 5% kills the launch gate
Brand share
Bad99%top-5 brand share — brand-locked demand
Avg price
Bad$613.77avg listing price — sweet spot $15–$100
Price range
Bad$208.04–$1858.33cheapest to priciest tracked listing — scored on the share inside $15–$100