33
sony 70-200
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great117.06avg incumbent reviews — the moat a new listing must climb
Market size
Great$1.4M$1.4M/yr · 97K searches
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Growth
Okay+4.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Returns
Bad8.1%return rate — above 5% kills the launch gate
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1913.17avg listing price — sweet spot $15–$100
Price range
Bad$623.17–$3045.88cheapest to priciest tracked listing — scored on the share inside $15–$100