24
sony 24-70
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great380.83avg incumbent reviews — the moat a new listing must climb
Market size
Good$677K$677K/yr · 56K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Returns
Bad7.0%return rate — above 5% kills the launch gate
Competition
Bad79%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$1463.71avg listing price — sweet spot $15–$100
Price range
Bad$606.69–$2382.42cheapest to priciest tracked listing — scored on the share inside $15–$100