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sony 11mm f1.8
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great130.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$255K$255K/yr · 33K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-9.7%90-day search growth — must beat 0% to launch
Avg price
Bad$393.82avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Returns
Bad8.8%return rate — above 5% kills the launch gate
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$279.38–$611.62cheapest to priciest tracked listing — scored on the share inside $15–$100