47
softbox
Skip itSoft demand (-14.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$62.39avg listing price — sweet spot $15–$100
Competition
Great31%top-5 click share — an open shelf
Review moat
Great460.85avg incumbent reviews — the moat a new listing must climb
Market size
Good$821K$821K/yr · 668K searches
Price range
Good$22.55–$146.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Brand share
Bad91%top-5 brand share — brand-locked demand
Returns
Bad6.3%return rate — above 5% kills the launch gate
Growth
Bad-14.3%90-day search growth — must beat 0% to launch