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small wireless mouse
Worth a lookShows a fragmented shelf (top 5 take 40% of clicks), but soft demand (-13.9% this quarter) keeps it on the watch list.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Returns
Good2.2%return rate — above 5% kills the launch gate
Avg price
Good$14.35avg listing price — sweet spot $15–$100
Price range
Good$5.80–$35.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$160K$160K/yr · 204K searches
Growth
Bad-13.9%90-day search growth — must beat 0% to launch
Review moat
Bad17,192.42avg incumbent reviews — the moat a new listing must climb