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small surge protector
Skip itA small market ($39K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Brand share
Great58%top-5 brand share — no brand owns this niche
Conversion
Good6.5%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.18avg listing price — sweet spot $15–$100
Price range
Good$5.78–$24.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Review moat
Bad18,204.2avg incumbent reviews — the moat a new listing must climb
Market size
Bad$39K$39K/yr · 50K searches
Signals No Dominant Brand