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single outlet surge protector
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.63–$29.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$11.72avg listing price — sweet spot $15–$100
Growth
Okay+8.6%90-day search growth — must beat 0% to launch
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Okay3,073.38avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$124K$124K/yr · 117K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality