22
sigma 10-18mm f2.8 sony
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible84.8avg incumbent reviews — the moat a new listing must climb
Market size
Okay$192K$192K/yr · 39K searches
Growth
Okay+3.2%90-day search growth — must beat 0% to launch
Returns
Bad5.1%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad85%top-5 click share — a locked-up shelf
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$651.44avg listing price — sweet spot $15–$100
Price range
Bad$549.29–$687.91cheapest to priciest tracked listing — scored on the share inside $15–$100