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shotgun mic
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size
Great$1.4M$1.4M/yr · 470K searches
Avg price
Good$124.52avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,287.21avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Price range
Bad$22.94–$346.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.6%return rate — above 5% kills the launch gate
Brand share
Bad97%top-5 brand share — brand-locked demand