41
security system
Skip itWeak search conversion (1.1%) — this niche doesn't clear our bar today.
Avg price
Great$95.30avg listing price — sweet spot $15–$100
Market size
Great$908K$908K/yr · 835K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.7%90-day search growth — must beat 0% to launch
Brand share
Bad90%top-5 brand share — brand-locked demand
Review moat
Bad5,700.4avg incumbent reviews — the moat a new listing must climb
Price range
Bad$19.40–$369.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad6.1%return rate — above 5% kills the launch gate
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale