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schiit modi
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great342.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay$186.14avg listing price — sweet spot $15–$100
Market size
Bad$82K$82K/yr · 68K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Returns
Bad10.1%return rate — above 5% kills the launch gate
Price range
Bad$80.69–$345.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad97%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand