36
rugged camera
Skip itPrices mostly outside the sweet spot ($67.04–$519.00) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Okay1,500.96avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Avg price
Okay$199.88avg listing price — sweet spot $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Market size
Bad$40K$40K/yr · 29K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Price range
Bad$67.04–$519.00cheapest to priciest tracked listing — scored on the share inside $15–$100