30
roku mount
Skip itA small market ($31K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Review moat
Good849.71avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.15avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-14.6%90-day search growth — must beat 0% to launch
Price range
Bad$9.82–$16.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad96%top-5 brand share — brand-locked demand
Market size
Bad$31K$31K/yr · 26K searches
Competition
Bad91%top-5 click share — a locked-up shelf