30
ring peephole camera
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$62.51avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$14.36–$126.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Market size
Bad$98K$98K/yr · 217K searches
Growth
Bad-4.2%90-day search growth — must beat 0% to launch
Review moat
Bad11,326.91avg incumbent reviews — the moat a new listing must climb
Competition
Bad86%top-5 click share — a locked-up shelf
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad98%top-5 brand share — brand-locked demand