35
ricoh theta
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great457.47avg incumbent reviews — the moat a new listing must climb
Market size
Okay$250K$250K/yr · 18K searches
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Returns
Bad5.5%return rate — above 5% kills the launch gate
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad$563.75avg listing price — sweet spot $15–$100
Price range
Bad$191.00–$1094.75cheapest to priciest tracked listing — scored on the share inside $15–$100