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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Great$59.99avg listing price — sweet spot $15–$100
Market size
Great$900K$900K/yr · 358K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,920.08avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Price range
Okay$16.26–$328.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price