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54

refrigerator surge protector

Worth a look

Shows a sweet-spot price point ($22.81 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.

Market size 54Growth 53Conversion 64Competition 49Returns 74Price range 81Avg price 95Brand share 28Review moat 49Quality gap 23

Avg price

Incredible$22.81

avg listing price — sweet spot $15–$100

Price range

Great$9.04–$43.50

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.0%

return rate — above 5% kills the launch gate

Conversion

Good5.7%

search→purchase rate — share of searches ending in a sale

Market size

Good$367K

$367K/yr · 284K searches

Growth

Good+25.4%

90-day search growth — must beat 0% to launch

Competition

Okay56%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,575.48

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay88%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Search terms