55
reflector
Worth a lookShows a sweet-spot price point ($20.22 avg), but strong incumbent ratings (4.6★) keeps it on the watch list.
Avg price
Great$20.22avg listing price — sweet spot $15–$100
Price range
Great$4.69–$75.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$515K$515K/yr · 629K searches
Returns
Good2.6%return rate — above 5% kills the launch gate
Growth
Good+30.2%90-day search growth — must beat 0% to launch
Brand share
Good74%top-5 brand share — brands hold most of the demand
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Conversion
Good4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,608.09avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality