37
record
Skip itWeak search conversion (0.6%) — this niche doesn't clear our bar today.
Avg price
Great$61.23avg listing price — sweet spot $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Review moat
Bad4,767.65avg incumbent reviews — the moat a new listing must climb
Market size
Bad$97K$97K/yr · 273K searches
Price range
Bad$9.11–$383.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Signals High Price