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recessed power strip
Skip itSoft demand (-24.0% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$22.87avg listing price — sweet spot $15–$100
Price range
Great$12.45–$37.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great457.71avg incumbent reviews — the moat a new listing must climb
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Market size
Okay$199K$199K/yr · 349K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-24.0%90-day search growth — must beat 0% to launch