41
rape alarm
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$25.24avg listing price — sweet spot $15–$100
Returns
Good2.1%return rate — above 5% kills the launch gate
Brand share
Good65%top-5 brand share — brands hold most of the demand
Price range
Good$7.69–$147.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,141.09avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-30.2%90-day search growth — must beat 0% to launch
Market size
Bad$28K$28K/yr · 65K searches