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rabbit ears antenna
Skip itHigh returns (9.6%) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Avg price
Great$15.71avg listing price — sweet spot $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Price range
Good$8.87–$26.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$165K$165K/yr · 166K searches
Growth
Okay+5.1%90-day search growth — must beat 0% to launch
Review moat
Okay3,680.08avg incumbent reviews — the moat a new listing must climb
Brand share
Bad91%top-5 brand share — brand-locked demand
Competition
Bad75%top-5 click share — a locked-up shelf
Returns
Bad9.6%return rate — above 5% kills the launch gate