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purple camera
Skip itWeak search conversion (2.1%) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Great$94.00avg listing price — sweet spot $15–$100
Review moat
Good1,185.55avg incumbent reviews — the moat a new listing must climb
Brand share
Good75%top-5 brand share — brands hold most of the demand
Returns
Okay3.9%return rate — above 5% kills the launch gate
Growth
Okay+9.4%90-day search growth — must beat 0% to launch
Competition
Okay63%top-5 click share — leaders hold, buyers still browse
Price range
Okay$25.58–$265.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$133K$133K/yr · 69K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Signals High Price