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psu cables
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$25.77avg listing price — sweet spot $15–$100
Price range
Great$6.37–$66.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.3%return rate — above 5% kills the launch gate
Market size
Okay$193K$193K/yr · 357K searches
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,987.24avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-15.8%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand