60
projector
Worth a lookShows a $56.0M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$56.0M$56.0M/yr · 30.5M searches
Brand share
Great46%top-5 brand share — no brand owns this niche
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Avg price
Good$122.30avg listing price — sweet spot $15–$100
Growth
Good+27.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,075.69avg incumbent reviews — the moat a new listing must climb
Price range
Bad$23.99–$391.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad7.0%return rate — above 5% kills the launch gate