66
power strip
Launch itA $36.8M/yr market growing +0.8% this quarter with returns at 1.2% — clears our launch bar.
Market size
Incredible$36.8M$36.8M/yr · 23.0M searches
Returns
Great1.2%return rate — above 6% kills the launch gate
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Great47%top-5 brand share — no brand owns this niche
Avg price
Great$15.79avg listing price — sweet spot $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Price range
Good$8.34–$26.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+0.8%90-day search growth — must beat 0% to launch
Review moat
Bad19,330.56avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality