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power cord
Skip itStrong incumbent ratings (4.8★) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.9%search→purchase rate — share of searches ending in a sale
Market size
Good$707K$707K/yr · 870K searches
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Price range
Okay$2.98–$22.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Growth
Okay+7.7%90-day search growth — must beat 0% to launch
Avg price
Bad$8.22avg listing price — sweet spot $15–$100
Review moat
Bad15,134.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality