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54

portable keyboard and mouse

Worth a look

Shows a sweet-spot price point ($44.13 avg), but soft demand (-6.8% this quarter) keeps it on the watch list.

Market size 58Growth 22Conversion 42Competition 62Returns 65Price range 90Avg price 95Brand share 58Review moat 23Quality gap 53

Avg price

Incredible$44.13

avg listing price — sweet spot $15–$100

Price range

Great$9.99–$94.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Good2.4%

return rate — above 5% kills the launch gate

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Market size

Good$456K

$456K/yr · 309K searches

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.4%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,814.21

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Search terms