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pokemon go
Launch itA $2.2M/yr market growing +21.3% this quarter with returns at 3.4% — clears our launch bar.
Market size
Incredible$2.2M$2.2M/yr · 1.7M searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$69.25avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Good$13.46–$152.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,171.27avg incumbent reviews — the moat a new listing must climb
Growth
Good+21.3%90-day search growth — must beat 0% to launch
Returns
Okay3.4%return rate — above 6% kills the launch gate
Brand share
Bad91%top-5 brand share — brand-locked demand
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale