40
phablet
Skip itPrices mostly outside the sweet spot ($77.31–$2716.43) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Good598.59avg incumbent reviews — the moat a new listing must climb
Returns
Good2.5%return rate — above 5% kills the launch gate
Market size
Good$416K$416K/yr · 182K searches
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$335.60avg listing price — sweet spot $15–$100
Growth
Bad-11.2%90-day search growth — must beat 0% to launch
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Brand share
Bad97%top-5 brand share — brand-locked demand
Price range
Bad$77.31–$2716.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price