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personal alarm
Worth a lookShows a sweet-spot price point ($24.27 avg), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.
Avg price
Incredible$24.27avg listing price — sweet spot $15–$100
Market size
Great$1.1M$1.1M/yr · 1.3M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Price range
Good$8.97–$31.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+37.8%90-day search growth — must beat 0% to launch
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Bad4,318.42avg incumbent reviews — the moat a new listing must climb
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad98%top-5 brand share — brand-locked demand