42
pan tilt zoom security camera
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible$4.9M$4.9M/yr · 5.1M searches
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$186.97avg listing price — sweet spot $15–$100
Growth
Okay+2.6%90-day search growth — must beat 0% to launch
Review moat
Okay3,657.67avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.3%return rate — above 5% kills the launch gate
Price range
Bad$28.64–$610.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand