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52

outlet surge protector

Worth a look

Shows a sweet-spot price point ($24.40 avg), but soft demand (-9.1% this quarter) keeps it on the watch list.

Market size 32Growth 20Conversion 63Competition 70Returns 88Price range 88Avg price 95Brand share 64Review moat 21Quality gap 21

Avg price

Incredible$24.40

avg listing price — sweet spot $15–$100

Returns

Great1.4%

return rate — above 5% kills the launch gate

Price range

Great$9.41–$75.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Okay$152K

$152K/yr · 111K searches

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad11,747.39

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.1%

90-day search growth — must beat 0% to launch

Search terms