46
outlet plugs
Skip itSoft demand (-10.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Returns
Great1.4%return rate — above 5% kills the launch gate
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.70avg listing price — sweet spot $15–$100
Price range
Good$6.79–$25.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Market size
Bad$91K$91K/yr · 62K searches
Review moat
Bad11,580.94avg incumbent reviews — the moat a new listing must climb
Growth
Bad-10.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality