65
outlet extender
Worth a lookShows a $15.6M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$15.6M$15.6M/yr · 11.5M searches
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.5%return rate — above 6% kills the launch gate
Conversion
Great8.3%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.44avg listing price — sweet spot $15–$100
Price range
Good$3.84–$45.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-10.9%90-day search growth — must beat 0% to launch
Review moat
Bad12,711.39avg incumbent reviews — the moat a new listing must climb