54
outlet converter
Worth a lookShows no brand lock-in (top 5 brands take 54% of clicks), but strong incumbent ratings (4.7★) keeps it on the watch list.
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great39%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Price range
Great$5.25–$46.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.18avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Okay$165K$165K/yr · 216K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Review moat
Bad9,242.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality