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ota dvr
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Incredible3.7★avg incumbent rating — lower means beatable quality
Market size
Incredible$4.0M$4.0M/yr · 861K searches
Avg price
Good$116.51avg listing price — sweet spot $15–$100
Review moat
Good1,383.8avg incumbent reviews — the moat a new listing must climb
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$67.90–$197.12cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Returns
Bad13.2%return rate — above 5% kills the launch gate