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original defense siren
Skip itSoft demand (-87.7% this quarter) — this niche doesn't clear our bar today.
Price range
Incredible$16.64–$29.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$22.10avg listing price — sweet spot $15–$100
Returns
Great1.7%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,536.67avg incumbent reviews — the moat a new listing must climb
Market size
Bad$17K$17K/yr · 12K searches
Growth
Bad-87.7%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand