60
novawave
Worth a lookShows beatable incumbent ratings (3.3★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Incredible3.3★avg incumbent rating — lower means beatable quality
Avg price
Incredible$33.95avg listing price — sweet spot $15–$100
Price range
Incredible$18.29–$83.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+50.5%90-day search growth — must beat 0% to launch
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Market size
Good$418K$418K/yr · 286K searches
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Review moat
Okay3,335.76avg incumbent reviews — the moat a new listing must climb
Returns
Bad8.0%return rate — above 5% kills the launch gate