45
northern lights backdrop
Skip itA small market ($3K/yr) — this niche doesn't clear our bar today.
Review moat
Incredible99.84avg incumbent reviews — the moat a new listing must climb
Brand share
Great51%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good$7.85–$34.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.90avg listing price — sweet spot $15–$100
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Returns
Okay4.3%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$3K$3K/yr · 17K searches