33
nook
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great173.25avg incumbent reviews — the moat a new listing must climb
Avg price
Great$94.53avg listing price — sweet spot $15–$100
Price range
Good$45.19–$144.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$242K$242K/yr · 457K searches
Growth
Bad-7.2%90-day search growth — must beat 0% to launch
Returns
Bad7.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand