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new zealand power adapter
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$17.76avg listing price — sweet spot $15–$100
Returns
Good2.0%return rate — above 5% kills the launch gate
Price range
Good$7.34–$33.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$477K$477K/yr · 231K searches
Review moat
Okay1,910.31avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-27.2%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand