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murs radio
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good$107.27avg listing price — sweet spot $15–$100
Review moat
Good645.68avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Returns
Good2.9%return rate — above 5% kills the launch gate
Price range
Okay$16.55–$257.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.1%90-day search growth — must beat 0% to launch
Market size
Bad$100K$100K/yr · 113K searches
Conversion
Bad0.8%search→purchase rate — share of searches ending in a sale
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals High Price