44
motherboard
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Market size
Incredible$6.2M$6.2M/yr · 6.4M searches
Competition
Great38%top-5 click share — an open shelf
Review moat
Good795avg incumbent reviews — the moat a new listing must climb
Avg price
Good$174.45avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+1.2%90-day search growth — must beat 0% to launch
Returns
Bad6.4%return rate — above 5% kills the launch gate
Price range
Bad$53.89–$559.34cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale